There are an estimated 1 million dyslexic drivers in California struggling to keep up with road signs – particularly at highway speeds. This hazard can lead to accidents.
Using research on the difficulties experienced on the road by dyslexic drivers, we redesigned Google Maps to safely guide them to their destination.
typography
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Google Map's standard font is Roboto
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Comic Sans is proven to be the most dyslexia-friendly font as it appears less crowded to the eye
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colors
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The new color palette is simple and efficient to follow. By containing only 9 colors and shades, the map is more straightforward and user-friendly for individuals with dyslexia
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icons
colors
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sofi stadium
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bus station
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soccer field
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layout
Google Maps follows a grid system
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About 85% of people with dyslexia think in pictures. Therefore, Google Maps for Dyslexic Drivers features an animated layout that will help increase visual processing speed. This allows for faster decision-making on the road
ADDYs American Advertising Awards 2022, Judge’s Choice Award
ADDYs American Advertising Awards 2022, Gold Winner for Mobile Apps
ADDYs American Advertising Awards 2022, Gold Winner for Website, Desktop, or Mobile